WHY EXHIBIT

AT CIMX?

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Benefits of exhibiting

The China International MICE Exchange (CIMX) is where China‘s business events industry gathers. Exhibiting at CIMX generates leads through direct interaction with key event, meeting, and incentive travel planners from specialized agencies, coporates, and assocations. Its blend of tailored matchmaking, networking events, and knowledge exchange makes CIMX indispensable for MICE suppliers looking to grow their China business.

  • Present Your Company and Products

  • Meet High-Quality Buyers

  • Connect with Key Market Players

  • Increase Brand Visibility

  • Accelerate Market Expansion

  • Get Insights and Latest Trend Updates

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Download price book

INDUSTRY SECTORS

Who’s joining us

Convention Bureaus and Tourism Boards

Hotels and Resorts
Cruise Lines
Attractions & Entertainment
Conference and Meeting Venues
Unique Venues
Experiences and Tours
Destination Management Companies
Carriers and Transportation
Event Support Services
Travel Technology
Corporate Travel Services
NETWORKING

Who you’ll connect with

CIMX hosts over 350 qualified buyers from China and around the world, covering the entire spectrum of the meetings, events and incentive travel industry.

Hosted Buyers

  • Corporate planners, managing large events, meetings, and outbound incentive travel programs

  • Association executives organizing conferences and trade events

  • Professional conference organizers

  • MICE specialized agencies

  • Event management agencies

  • Marketing / PR / advertising agencies managing events

  • Government and non-profit organization representatives

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Decision Makers

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Nature of Business

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TESTIMONIALS

What our partners say

I believe hosting CIMX is a positive initiative. Currently, various sectors are actively promoting the development of the industry. At the same time, through trade shows, awareness of international academic conferences can be enhanced, creating more opportunities for exchange and building platforms for shared learning.
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Waikin Wong
Senior Regional Director, Asia Pacific, International Congress and Convention Association (ICCA)
I look forward to the 2026 CIMX event next year to facilitate connections and collaborations as we anticipate continued growth in China's business travel landscape. We are also looking forward to gaining a much deeper knowledge and understanding of China's MICE market so that we can empower our members and our industry across the region to avail of the major business opportunities in MICE in China—one of the leading markets for business travel in the world.
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Elle Ng-Darmawan
Regional Director for APAC, Global Business Travel Association (GBTA)
China as a source market, I think the opportunities are immense. The expectations that I would have in attending CIMX in Beijing next November would be to connect with professionals in the mice area that I can be sure know how to develop and deliver the level of service and the quality of product that is needed.
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Pádraic Gilligan
Head of Research & Consultancy of SITE
I am confident this will play a crucial role not only in the development of China’s MICE industry and enterprises but also in the advancement of the global MICE landscape. Therefore, I sincerely look forward to the early launch of this premier event.
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David Chen
Chairman of China Smart MICE Group / President of China Travel Association MICE Committee
We look forward to CIMX becoming a truly important and comprehensive platform in the MICE vertical sector. It should not only drive the industry’s own upgrading but also enable deep integration with the events industry, achieving the dual empowerment of "industry segmentation + ecosystem integration.“
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Michael Xiao
Founder & CEO of Momust / Deputy Director of China Advertising Association Event Marketing Committee
We are very pleased to see the emergence of the new CIMX platform. Such a platform can greatly facilitate better connections between upstream and downstream industries in the MICE sector. For business associations like ours, it is essential to identify suitable partners within the industrial chain, including travel destinations, hotels, travel agencies, airlines, and more. These partnerships will enhance the exhibition services we provide to support companies expanding overseas.
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Jack Yao
Secretary General of China Chamber of International Commerce Commercial Chamber of Commerce

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